Let’s start with the good news, especially for those who live in New England or have become admirers of the Belichick-Brady dynasty. Akin to getting a smile out of Chuck Norris in a movie role, it’s downright odd—almost creepy—to see a smile from Belichick. There were some afterwards, but much more in character is Belichick here gripping the victory trophy, eyebrow cocked in wary appraisal of the world around him while his eyes and mouth are tightly gripped in a look of determination. Maybe when Brady turns 50, Belichick will tire of winning. Meanwhile, . . . the victories and trophies accumulate.
Who also won this soporific Super Bowl? Many think it was the Bud Light / Game of Throne mash-up. What’s the Bud Light Knight’s facial expression? In his everyman role, beer-drinker as knight saving himself from sobriety, Budweiser doesn’t want us to know. We should be projecting ourselves into the role. Is he happily soused and sporting a smile, or brandishing the equivalent of Belichick’s scowl? The great mystery lingers.
If there are winners, there must be losers, too, and there were this past Sunday. One was the Rams’ coach, Sean McVay, who admitted to having been “outcoached” by Belichick. Both coaches have their chins pulled up in a sign of anger, disgust and sadness. The difference between them: notice also how the corners of McVay’s mouth are turned downwards, tilting the emotions displayed more in the direction of sadness for the moment. (Don’t worry, Rams’ fans: there’s determination being expressed as well, a determination to win again and often.) Besides the Rams, I think Burger King lost the Super Bowl. I’m sure some clever ad agency guy thought pulling out the old footage of Andy Warhol eating a hamburger showed his artiness, but mostly it revealed a lack of emotional intelligence. Time and again while eating the burger, Andy smirks—a sign of disrespect (for the product). It’s hard for the company’s offer to be the hero when it’s actually the goat (and I don’t mean GOAT as in Roger Federer being the Greatest Of All Time).
Meanwhile, everyone’s running for president, inspired by Donald Trump’s example. If blatant incompetency and dishonesty can get you to the White House, why not give it a shot? Cory Booker has joined the Democratic field (looking delighted but not at ease), and maybe Howard Schultz is going to run an independent campaign. Fiscally conservative, socially liberal is Schultz’s promise. Whether a tepid smile and a lip turned down in disgust, as shown here, is an emotional formula for winning I doubt it.
Who’s definitely going to lose? That’s easier to say. Playing a losing hand is an apt description of the ultimate fate of both Virginia governor Ralph Northam (looking mighty uneasy given the raised inner eyebrow, a sign of sadness and fear) and Venezuela’s leader Nicholas Maduro (trying his best to imitate Belichick, but the eyebrows pinched together give away Maduro’s existential fear of being shot by rebels within his own military). In Northam’s case, he held the most insane of press conferences last Saturday. Among the highlights, denying he was one of the men dressed up as a Klansman or in blackface in a medical school yearbook picture (after admitting the night before that, in fact, yes, that was him in the photo). A safe prediction: he won’t join the others running for the Democratic presidential nomination. In Maduro’s case, inflation is running at something like 10 million percent and there’s no food left . . . except at his residence. When people are literally starving to death en masse, rubber bullets won’t matter. Next stop, Moscow, Mr. Maduro, if only you’re so lucky.