There are two currencies in life: dollars and emotions. For the past 20 years in running my EQ-oriented market research firm Sensory Logic, Inc, I’ve tried to help clients achieve more “bang for their buck” by ensuring they create the greatest degree of emotional connection possible with prospects and existing loyal customers.
Every Thursday we will be dropping new episodes (including the first four, released last week), highlighting my conversations with prominent authors across a wealth of topics that include all aspects of business – from the marketplace to the workplace – as well as conversations about world events, culture, sports, psychology, and more. I’m hoping you’ll listen in, and if you like what you hear consider subscribing to my series as well as giving it positive ratings and reviews. Every little bit helps in launching an enterprise or project, as I’m sure all of you know well!
Here is a short excerpt featuring Joe Pine and James Gilmore, authors of The Experience Economy: Competing for Customer Time, Attention, and Money.