Making Company Culture Something Real

AN image of the question "Tell me about something you’ve invented” a the question Twilio CEO Jeff Lawson asks of job candidates wanting to join his company.

In the book, The CEO Test, which executive “aced the exam”? I would vote for Jeff Lawson, the CEO of Twilio, a cloud communications platform company. Why? Lawson allows for very little daylight between Twilio’s espoused values and how the company actual operates. Here is how Lawson pulls off that feat:

  • First, the company’s values were formulated based on broad input from current employees, not just as an exercise controlled by the c-suite.
  • Second, those values are carried forward to future employees by being front and center during the hiring and onboarding processes. The “invention” question above is but one example, given the goal of ensuring every employee likewise has a “builder mentality,” which is one of Twilio’s core values.
  • Third, quarterly and annual employee awards, as well as all promotions, involve honoring employees who embody the company’s values. The converse is that violating those values is cause for the firing of even high-performing “culture felons.”

Released today: episode #49 of “Dan Hill’s EQ Spotlight,” featuring Adam Bryant, the co-author, along with former Amgen CEO Kevin Sharer of The CEO Test: Master the Challenges That Make or Break All Leaders. Check out the audio link below to get oriented or click on https://newbooksnetwork.com/category/special-series/dan-hills-eq-spotlight to get to the new episode.

Image of Author Adam Bryant and the cover of his new book "The CEO Test: Master the Challenges that Make or Break All Leaders" For Dan Hill's EQ Spotlight podcast "The X-Factors That Set the Best Leaders Apart" episode 49

Adam Bryant is managing director of Merryck & Co, a leadership development and mentoring firm. Before that gig, Bryant was a journalist for 30 years, including at the New York Times where he authored the “Corner Office” column. In addition, he’s a frequent contributor on CNBC.

Image of New Books network and Dan Hill's EQ Spotlight podcast logo

Dan Hill, PhD, is the president of Sensory Logic, Inc.