The correct answer is Economic, twice over. Not only does it provide half of all the top-10 trends or “undercurrents” in Jonathan Brill’s seminal book Rogue Waves, those economic trends also garner the most prominence by laying down the changing landscape (or “seascape”) that companies must navigate to protect and enrich their futures. What goes first? Changing demographics: the cost and availability of a company’s most precious resources: its personnel and its customers. Aging populations, a skilled labor shortage, and accelerating urbanization are the key emerging patterns in that case. Other trends that belong in the Economic category consist of the data economy, automation, the rise of Asia, and cheap money. The technological category encompasses the closing innovation window, and what Brill calls “remixing and convergence” (new combinations of existing technologies). Finally, the Social category addresses digital trust and new social contracts. This week’s new episode dips into several of these top-10 factors; to get to them all, buy Brill’s book!
Released today: episode #67 of my podcast series “Dan Hill’s EQ Spotlight,” featuring Jonathan Brill discussing Rogue Waves: Future-Proof Your Business to Survive & Profit from Radical Change. Click on https://newbooksnetwork.com/category/special-series/dan-hills-eq-spotlight to get to the new episode.
Jonathan Brill is the former Global Futurist and Research Director for HP, a board member and advisor to the Chairman at Frost & Sullivan, and the Futurist-in-Residence at Territory Studio. Companies he’s consulted for over the years have generated over $27 billion from new revenue sources.