Since the 1990s, the fade rate or inability of companies to stay ahead of their closest rivals, has gone from sustaining a lead, on average for 10 years, to now a single year. So focusing on innovation alone won’t suffice. A company that will survive and thrive must re-imagine every aspect of the its culture and operations in order to succeed. That re-imagining requires an open mind and an inquisitive spirit, not averse to surprises but instead, willing to embrace them. Who better than these two authors to take on that task? Martin Reeves is in his own words a “failed” musician and biologist turned businessperson, and Jack Fuller is versed in philosophical theology. Together, they are a perfect team for exploring how organizations can even change their very “souls”.
Released today: episode #73 of my podcast series “Dan Hill’s EQ Spotlight,” featuring Martin Reeves and Jack Fuller discussing The Imagination Machine: How to Spark New Ideas and Create Your Company’s Future. Click on https://newbooksnetwork.com/category/special-series/dan-hills-eq-spotlight to get to the new episode.
Martin Reeves is a Senior Partner and Managing Director at BCG, i.e., the Boston Consulting Group. He’s also the Chairman of the BCG Henderson Institute, BCG’s internal think tank. Jack Fuller is a former special project manager at the BCG Henderson Institute, and the founder of Casati Health, a company that re-imagines mental and physical health. He’s a Rhodes Scholar with a background that combines neuroscience and philosophical theology.