Scrambled Eggs Episode 12: Martin Reeves & Jack Fuller

Need a quick laugh to go along with some food for thought? Then this and every session of Scrambled Eggs is perfect, as Dan Hill and his guest explore a key term from each author’s book and how it might lead to improved business practices.

In episode 12, I spoke with authors Martin Reeves & Jack Fuller who wrote The Imagination Machine: How to Spark New Ideas and Create Your Company’s Future

The three of us discussed the terms ALIGNMENT: A rookie mistake, failing to recognize that being asked to “align” on something by a manager really means “to fall into line.”

and PIPELINE: The elongated version of a BLACK HOLE.

These terms and others can be found in my new book: