Decoding Your Risk Fingerprint

Today I talked to Michele Wucker about her new book You Are What You Risk: The New Art and Science of Navigating an Uncertain World (Pegasus Books, 2021)

Your risk fingerprint is a mixture of how personality traits, experiences, and social context have shaped how you approach risk and uncertainty in life. Also crucial is your risk empathy and the degree to which you are risk-savvy, both of which value reading your environment in analyzing the risk you and others face and how people are coping with unknowns. This episode explore risk in terms of a variety of situations and segments of the population. Are millennials risk-averse or risk savvy? Why are white male who are risk-takers people who tend to trust institutions and be anti-egalitarian? How should companies approach mergers and acquisitions when the two companies have very different risk cultures? And finally, which professions tend to be the most prone to over-confidence? In every case, “it depends” is a fair answer but by no means all that you will hear on these and other topics.

Michele Wucker has been honored as a Young Global Leader of the World Economic Forum and a Guggenheim Fellow. Her third book, The Gray Rhino, inspired a popular TED talk and has influenced world markets, government policy and business strategies.

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Dan Hill, PhD, is the president of Sensory Logic, Inc. His latest books, available on Amazon are Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals and Blah, Blah, Blah: A Snarky Guide to Office Lingo.