Scrambled Eggs 20 – Michele Wucker

Need a quick laugh to go along with some food for thought? Then this and every session of Scrambled Eggs is perfect, as Dan Hill and his guest explore a key term from each author’s book and how it might lead to improved business practices.

In episode 20, I spoke with Michele Wucker, author of You Are What You Risk: The New Art and Science of Navigating an Uncertain World.

We discussed the term (IT’S NOT) BRAIN SURGERY: Trying to explain a simple concept to executives suddenly unable to fathom a course of action which may have some risk and which they’re, therefore, loathe to be associated with.

This term and many more can be found in my new book: