Need a quick laugh to go along with some food for thought? Then this and every session of Scrambled Eggs is perfect, as Dan Hill and his guest explore a key term from each author’s book and how it might lead to improved business practices.

In episode 24, I spoke with Rico Vallejos, award-winning writer, translator, transcreator and copy editor of advertising and poetry in English and Spanish.

We discussed terms that can be found in my new book: