The Psychology Behind Business Resilience

The New York Times columnist David Brooks once joked that, ultimately, the “revolution” promised us by the Baby Boomers amounted to nothing much more than the founding of Whole Foods. What will Millennials bring us? Already it seems that the answer is employees and consumer-citizens for whom the values they want to live by and be known for on social media will be paramount. Why is that the case? As Nathalie Nahai argues, a primary reason is the looming environmental disaster of climate change. The stakes are high, and the result is that nothing can be taken for granted. With trust being the emotion of business, today’s agile, atomized and antagonized workforce wants some measure of justice: for women, for people of color, and in general for everyone who wants to rally around the mantra of “profit with purpose” rather than “profits ahead of people.” From topics ranging from cancel-culture to woke-washing, this is a very timely episode.

Released today: episode #86 of my podcast series “Dan Hill’s EQ Spotlight,” featuring Nathalie Nahai discussing Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience. Click on to get to the new episode.

Images of Author Nathalie Nahai and her new book "Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience" for Dan Hill's Podcast, EQ Spotlight entitled "The Psychology Behind Business Resilience" episode 86.

Nathalie Nahai is an acclaimed international speaker, author, and consultant, with clients ranging from Google to Unilever, Accenture and beyond.

Image of NewBooks Network logo and Dan HIll's EQ Spotlight podcast logo

Dan Hill, PhD, is the president of Sensory Logic, Inc. His latest books, available on Amazon are Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals and Blah, Blah, Blah: A Snarky Guide to Office Lingo.