Almost all of the new jobs created in America come from small businesses. As Pamela Slim reports, the precise number may be as high as 99%. And those same small businesses also provide over 50% of the nation’s GDP. So why not focus more on these often-unheralded engines of growth? Slim honors small businesses with an expansive focus that includes Native American, Black, Latinx, Asian, disabled, and LGBTQ entrepreneurs. How can these businesses best find their respective niches, then expand them? Who’s their ideal customer? What kind of community partners can best further their mission and goals? Those and other vital topics are raised in this practical-minded episode.
Released today: episode #87 of my podcast series “Dan Hill’s EQ Spotlight,” featuring Pamela Slim discussing The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You. Click on https://newbooksnetwork.com/category/special-series/dan-hills-eq-spotlight to get to the new episode.
Pamela Slim is an author, community builder, business coach, and former director of Training and Development at Barclays Global Investors. Among her accomplishments is partnering with author Susan Cain to build and launch The Quiet Revolution. Among her books is Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur.
Dan Hill, PhD, is the president of Sensory Logic, Inc. His latest books, available on Amazon are Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals and Blah, Blah, Blah: A Snarky Guide to Office Lingo.