This episode could have just as easily been called “The Democratization of innovation.” After all, the fundamental thrust of this book and our conversation was about moving innovation beyond the “usual suspects,” i.e., the R & D Department, and spreading innovation opportunities across the ranks. Most promising of all for soliciting input might be front-line employees, who know best the frustrations and disappointments of customers. Others to include range from current and potential customers to distributors and other business allies. Where might resistance emerge to such an expansive view of the innovation process? The answer could be middle managers, focused on executing the current business model. To win them over, it may be necessary to combine coaching about the importance and means of innovating with monetary incentives or placing limits on their career growth if they don’t “play ball.” If there’s a regrettable need to play the heavy, at times, it’s because as the saying goes, “It’s not that people see the light so much as they feel the heat.”
Released today: episode #90 of my podcast series “Dan Hill’s EQ Spotlight,” featuring Ben Bensaou discussing Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA. Click on https://newbooksnetwork.com/category/special-series/dan-hills-eq-spotlight to get to the new episode.
Ben Bensaou is a professor and former Dean of Executive Education at INSEA. He’s also been a visiting professor at the Harvard Business School, a research fellow at the Wharton School of Management, and a visiting scholar at the Haas School of Business at UC Berkeley.