Imagine finding yourself working in the sponsorship arena because it’s the way to get a visa and stay in England. Well, that’s exactly what happened to Jackie Fast. Fortunately, she happens to have been very good at that kind of work. Within a few years, Fast’s ability to put brands together as co-sponsors for a variety of brands meant she was spending time, for instance, doing work for Richard Branson on an island he owns in the Caribbean! Not bad work if you can get it. From the vantage point of her highly successful, entrepreneurial career, what strikes Ms. Fast is how fast the world is changing. Few if any older executives will manage the transition, she believes, to a world where the internet has democratized big business and where Millennials and Gen Z-ers favor a values-based approach that puts enjoyable and meaningful work front and center.
Released today: episode #75 of my podcast series “Dan Hill’s EQ Spotlight,” featuring Jackie Fast discussing Rule Breaker: Rebellious Leadership for the Future of Work. Click on https://newbooksnetwork.com/category/special-series/dan-hills-eq-spotlight to get to the new episode.
Jackie Fast is the founder of the venture capital firm Sandbox Studios, which invests in celebrity-owned brands and has worked with The Rolling Stones, Red Bull, Zoom, Formula One, Virgin, Allianz and Universal Music among others.