Love Letters to Ourselves

What amount of selfies get posted to social media daily? The choices are 100 million, 500 million, and 1 billion. What’s your guess?

The correct answer to this week’s quiz is 100 million. As a percentage of the 2 billion images uploaded daily to social media daily, that’s only 5%. Nevertheless, 100 million is a lot of selfies in an era when it’s also estimated that every 3rd photograph taken by an 18-24 year-old person is of themselves. In 2006, Time magazine’s person of the year was “You.” That same year, Facebook became available to anyone with an email address and the selfie-stick was invented. Every selfie has been described as a “love letter to yourself,” and Rod Stewart has sung that every face tells a story. Bringing all of these—and more—fascinating strains together regarding what is happening within popular culture is Jessica Helfand in her fascinating, visually-rich book Face: An Visual Odyssey. Check it out!

Released today: episode #58 of my podcast series “Dan Hill’s EQ Spotlight,” featuring Helfand and her book published by MIT Press in 2019. Click here to get to the new episode. 

Image of author Jessica Halfand and an image of her book "Face: A Visual Odyssey" for Dan Hill's EQ Spotlight Podcast episode #58 "Love Letters to Ourselves".

Jessica Helfand is a designer, artist, and writer. She taught at Yale University for over two decades, and has had additional roles at a variety of institutions ranging from the American Academy in Rome to the California Institute of Technology. Helfand also cofounded Design Observer.

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Dan Hill, PhD, is the president of Sensory Logic, Inc.

Tesla: The Poster Child of Context Marketing

The correct answer is C because for the Model 3, for instance, Tesla has spent about $6 on advertising for every model it’s sold. How is that possible? The answer is that Tesla leads the way in changing the business model from build / market / sell to market / sell / build and market some more. Tesla does so by having a values-based purpose out ahead of the traditional value proposition, i.e., Tesla aims to rid the world of fossil fuels. That positioning earns Tesla free media and buyer loyalty. And Tesla goes further by inviting consumers to provide input on where its showrooms are located, how they want to configure their own cars based on guidance from an owner advisor, and a referral program with a $1,000 cash incentive to both the owner and the friend who purchases based on a referral. The result is that Tesla has 22% of the electric car market, Mercedes-Benz 5%. 

Released today: episode #51 of “Dan Hill’s EQ Spotlight,” featuring Mathew Sweezey, the author of The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite MediaCheck out the audio link below to get oriented or click here to get to the new episode.

Mathew Sweezey is the Director of Market Strategy for Salesforce. Mathew is the host of the award-winning podcast The Electronic Propaganda Society and an accomplished author, having written for The EconomistForbes, the Harvard Business Review, and AdAge

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Dan Hill, PhD, is the president of Sensory Logic, Inc.

Of Daddy Wounds & Oil-Patch Drifters

When does 2% become 100%? The answer can be found in Michael Smith’s riveting book about working the oil boom in Williston, North Dakota. There he encounters The Williston Hello. Two short sentences kick off most initial meetings between the guys drifting into town. The first is “What kind of work you do?” The second is “Man, my dad whipped my ass!” Smith goes on to write: “That scar, that hole in a man’s soul the shape of his father, was a defining feature of every man I met in Williston. Men had built their lives around it. Like a tree growing around a hatchet,” as physical and psychological wounds meshed in guys taking on some of the toughest, coldest jobs in the world.

Released today: episode #45 of “Dan Hill’s EQ Spotlight,” featuring Michael Patrick F. Smith, the author of The Good Hand: A Memoir of Work, Brotherhood, and Transformation in an American BoomtownCheck out the audio and video link below to get oriented or click on the image below to go directly to the new episode.

Michael Patrick F. Smith is a folk singer who has shared the stage with luminaries such as Ramblin’ Jack Elliott. He’s also a playwright, whose works include Woody Guthrie Dreams and Ain’t No Sin. The Good Hand is his first book.

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Dan Hill, PhD, is the president of Sensory Logic, Inc.

The Shift from a Thinking to Feeling Economy

A summary of the main point from the book "The Feeling Economy" by Roland T. Rust and Ming-Hui Yuang, which is that we’ve gone from a Physical Economy (manufacturing) to a Thinking Economy (information) and are now entering a Feeling Economy (empathy).

Your career and future employability will depend on how you add value in a world where AI (artificial intelligence) + HI (human intelligence) are converging. Reading faces (facial coding), voices (e.g., Apple’s Siri) and bodies (via Fitbit) fit a world in which your emotional intelligence skills will be vital.

Here are some signposts of the basic socio-economic change underway from a thinking to feeling model:

1987: FCC repeals Fairness Doctrine, opening the way for Rush LimbaughFox News will launch in 1996

1995: Daniel Goleman publishes Emotional Intelligence

1997: Big Blue (IBM) defeats world chess champion Garry Kasparov; emojisfirst appear in Japanese mobile phones

1998: launch of Google & also Sensory Logic (my company, using facial coding to capture/quantify emotions)

2001: release of Stephen Spielberg movie AI Artificial Intelligence

2004: Facebook launches

2005: Malcolm Gladwell publishes Blink (which highlights facial coding)

2007: Fitbit launches; I release my book Emotionomics

2009: Lie to Me TV series based on facial coding launches on Fox (#29 most-viewed show that season); Affectiva and Realeyes switch to applying (automated) facial coding to business in imitation of Sensory Logic

2011: launch of the 1st digital assistant, Apple’s Siri

2014: SoftBank Robotic’s Pepperis 1st social humanoid robot

2016: Apple buys Emotient, the original facial coding automation company

2017: Female robot Sophia named an AI citizen in Saudi Arabia

Released today: episode #44 of “Dan Hill’s EQ Spotlight,” featuring Ming-Hui Huang, the co-author of The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy. Listen to the clip below and click on the image to get to the new episode.

Image of Author Ming-Hui Huang and her book "The Feeling Economy" for episode 44 of Dan Hill's EQ Spotlight, titled When A.I. Thinks, Humans Feel. Click on the image to get to podcast link.

Huang Ming-Hui Huang holds a number of posts. She’s a Distinguished Professor at National Taiwan University; a fellow of the European Marketing Academy (EMAC); an International Research Fellow of the Centre for Corporate Reputation, University of Oxford, UK; and a Distinguished Research Fellow of the Center for Excellence in Service, University of Maryland, USA. She is also the incoming Editor-in-Chief of the Journal of Service Research.

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Dan Hill, PhD, is the president of Sensory Logic, Inc.

The Digitization of Psychology

An assumption is often made that knowledge can or will bring about change in human behavior. That viewpoint ignores the reality that emotions play a major role in changing behavior because there are so many knots in the wood of human nature.

In my interview of Amy Bucher, I asked her about live experts vs. avatars vs. chatbots. For consumers interacting with a digital product online, which of these three approaches is most successful in effecting change?

What her research suggests is that avatars serve as an ideal middle ground between a mechanistic approach (chatbots) and a costly, fully human approach (live experts). Why? The answer lies in emotions. By using an avatar’s face on screen, an intimate enough connection is simulated. At the same time, online users don’t feel at risk of being condescended to by a live expert. In other words, the emotion of trust—of being shown respect—gives the nod to avatars, and a reason for live experts to improve their EQ skills.

The Psychology of Using Design to Motivate Change

Released today: episode #30 of “Dan Hill’s EQ Spotlight,” featuring Amy Bucher, the author of Engaged: Designing for Behavior Change. Listen to the clip below and click on the image to get to the new episode.

Amy Bucher, PhD, works in Behavior Change Design at Mad*Pow and previously worked at CVS Health and Johnson & Johnson. She received her A.B. from Harvard University and her M.A. and PhD in organizational psychology from the University of Michigan.

This episode addresses both the barriers and levers to achieving behavioral change. Among the barriers are cognitive biases, like a Status Quo Bias, as well as growing both emotionally and mentally exhausted by changes that require too much willpower on behalf of the user. Opportunities to promote change include having accountability buddies to help guide you, and avatars that have proven highly effective in providing information in a trust-building, nonjudgmental manner.