Want to go on an exuberant, incisive ride through why so many initiatives flounder and how, conversely, you can increase the odds of success? Then listening to John List will be for you. List takes us through his favorite, highly relevant behavior economic principles: loss aversion, confirmation bias and framing among them. Then this episode digs into why 50 to 90% of initiatives fail to scale. List emphasizes the role that false positives and unscalable ingredients play. As to the secrets of building out an idea, knowing when to quit stands out for reasons worth listening in for. Finally, the importance of scaling a company’s corporate culture explains why the gladiatorial culture at Uber wasn’t sustainable at scale.
Released today: episode #114 of my podcast series “Dan Hill’s EQ Spotlight,” featuring John List discussing The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale. Click on https://newbooksnetwork.com/category/special-series/dan-hills-eq-spotlight to get to the new episode.
John List is a professor of economics at both the University of Chicago and the Australian National University. After being the chief economist at Uber and Lfyt, he now holds that role at Walmart. He’s also previously been on the Council of Economic Advisers for The White House.
Dan Hill, PhD, is the president of Sensory Logic, Inc. His latest books, available on Amazon are Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals and Blah, Blah, Blah: A Snarky Guide to Office Lingo.