Dare To Be Remembered

For this week’s guest Greg Hoffman, the characteristics of empathy and curiosity are central to everything from finding your place in the world, to connecting with others, to building a brand that exhibits a true sense of purpose by empowering people to realize their potential. Along the way, this episode also explores both the value and limits of data-driven marketing takes on the central role of smartphones today, and goes back into Hoffman’s own backstory as a mixed-race child growing up in a nearly all-white suburb of Minneapolis. In art and sports, Hoffman found a path forward.

Released today: episode #110 of my podcast series “Dan Hill’s EQ Spotlight,” featuring Greg Hoffman discussing Emotion by Design: Creative Leadership Lessons from a Life at Nike. Click on https://newbooksnetwork.com/category/special-series/dan-hills-eq-spotlight to get to the new episode.

Images of author --- and his new book titled "Emotion By Design: Creative Leadership Lessons From a Life at Nike" for Dan Hill's EQ Spotlight Podcast, episode number 110, titled "Dare To Be Remembered". Available on the "NewBooks Network" Podcast.

Greg Hoffman is a global brand leader, advisor, speaker, and former Nike Chief Marketing Office. He’s now the founder and principal of the brand advisory group Modern Arena as well as a branding instructor at the University of Oregon’s Lundquist School of Business and a member of the Board of Trustees at the Minneapolis College of Art and Design (MCAD).

Image of NewBooks Network logo and Dan HIll's EQ Spotlight podcast logo

Dan Hill, PhD, is the president of Sensory Logic, Inc. His latest books, available on Amazon are Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals and Blah, Blah, Blah: A Snarky Guide to Office Lingo.

Who Are You? Branding Yourself Distinctly

If you’re old enough, you may remember “To Tell the Truth” – a TV game show in which three contestants all supposedly had the same identity so celebrity panelists had to ask questions to figure out who was THE person with that name and unusual occupation or experience. Well, I guess you could say that my parents didn’t brand me clearly! And that’s a problem whenever you’re engaged in a new enterprise like the podcast series I’m launching today. These guys are all Dan Hill. The first is easily the most famous: a Canadian singer-songwriter whose biggest hit “Sometimes When We Touch” peaked at #3 on the US Billboard Hot 100 charts and #1 in Canada in 1977. The middle Dan Hill depicted here is a British digital designer and urbanist, and the third Dan Hill is a women’s head soccer coach in Oklahoma.

Check out my new podcast!

My new podcast series, Dan Hill’s EQ Spotlight appears on the New Books Network, which gets nearly one million downloads monthly. I am honored to be a part of this high-quality group. Below is the link to find all four podcasts.


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