Who welcomes change? Basically, nobody – except maybe a baby with a dirty diaper! Behavioral science is an umbrella term that covers the realms of social psychology, behavioral economics, and sociology among other fields. As applied in business or government, behavioral science is often a matter of creating small “nudges” in designing changes to human behavior in hopes of achieving buy-in rather than resistance from those who are wedded to the status quo. Khan and Newman, who co-edited and contributed to this book, are candid about the challenges involved in enacting real change in organizations. Without executive buy-in, and a few quick wins to placate the doubters, the odds of enacting change get pretty long. For more tips, listen in as In this episode focuses on a pair of behavioral science applications relevant to business: running human resources (HR), and promoting innovation.
Released today: episode #102 of my podcast series “Dan Hill’s EQ Spotlight,” featuring Zarak Khan and Laurel Newman, discussing Building Behavioral Science in an Organization. Click this link to get to the new episode.
Zarak Khan is a Senior Behavioral Researcher at Duke University’s Center for Advanced Hindsight, as well as a Behavioral Science Fellow at the University of Pennsylvania and a board member of Action Design Network. Lauren Newman is a behavioral scientist at Edward Jones, and a former psychology professor at Fontbonne University.
The joke is that the only person in the world who normally welcomes change is a baby with a dirty diaper. Indeed, a change in the status quo means we have to exert energy to deal with that change and people are generally loath to expend more energy than necessary. Scientists call this phenomenon trying to avoid the “metabolic cost” of expending mental and physical energy. You and I call it preferring to live life like a house cat, if we only could! In this episode, April Rinne offers advice based on her eight rules for navigating change more adroitly. Part of her advice has to do with slowing down, setting a sustainable pace to avoid burnout in ever more demanding careers. But there’s more. How may higher education change, including MBA programs, in a world where more and more of us will be part of the Gig Economy? Listen in for Rinne’s unique perspective.
April Rinne is one of the 50 leading female futurists in the world, a Young Global Leader at the World Economic Forum and a Fulbright Scholar. She’s also traveled to over 100 countries as part of having a front-row seat to a world in flux.