Consumers are Weird

Once you realize that the average person makes 35,000 decisions a day, it makes total sense that habits drive 95% of our behavior. Otherwise, we’d become paralyzed with analysis paralysis in trying to choose what to do next. As Melina Palmer fully recognizes, behavioral economic principles help to unlock the mystery of why people do things that seem so confounding. How could it be, for instance, that giving the gift of two mints with your check in the restaurant can lead to a 14% increase in the average tip for the waiter? Well, gratitude—the principle of reciprocity—weighs in. From the difference between satisfaction and delight to what the peak/end rule can make a small business more prosper if used well, this is both a fun and meaningful episode.

Released today: episode #112 of my podcast series “Dan Hill’s EQ Spotlight,” featuring Melina Palmer discussing What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics. Click on https://newbooksnetwork.com/category/special-series/dan-hills-eq-spotlight to get to the new episode.

Images of author --- and his new book titled "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" for Dan Hill's EQ Spotlight Podcast, episode number 112, titled "Consumers are Weird". Available on the "NewBooks Network" Podcast

Melina Palmer is the founder and CEO of the Brainy Business and hosts the podcast by that same name. She received a Masters in behavior economics from the Chicago School of Professional Psychology, teaches at the Texas A&M Human Behavior Lab, and writes a column for Inc. magazine [NBN logo]

Dan Hill, PhD, is the president of Sensory Logic, Inc. His latest book available on Amazon is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.

Image of NewBooks Network logo and Dan HIll's EQ Spotlight podcast logo

Dan Hill, PhD, is the president of Sensory Logic, Inc. His latest books, available on Amazon are Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals and Blah, Blah, Blah: A Snarky Guide to Office Lingo.

Image of Dan Hill's New Book "Emotionomics 2.0 The Emotional Dynamics Underlying Key Business Goals"Click on image to go to the books page on Amazon.com

Emotions Create Habits

In the equation Behavior = Motivation & A_______ & prompt, what does A stand for? What’s your guess? Is it Ability, Aggravation or Absinthe?]

The correct answer to this week’s quiz is A because to change a habit you need to make it easy. Figure out which elements stand in the way, typically either time, money, physical effort, mental effort, or an unproductive routine. Find a weak link in what author BJ Fogg calls the Ability Chain, and you’ve found a way to break-through. Fogg has been in the business of helping people and companies change habits for a decade now and has a wonderful array of terminology and sayings. “Emotions create habits” is one of them. Another is “Decision and habit are opposites.” Still another is “Celebration is habit fertilizer.” Perhaps most important of all is “Simplicity changes behavior.” Give this episode a try, on behalf of making your listening to my podcast series one of your new habits!

Released today: episode #65 of my podcast series “Dan Hill’s EQ Spotlight,” featuring BJ Fogg discussing Tiny Habits: The Small Changes That Change Everything. Click on https://newbooksnetwork.com/category/special-series/dan-hills-eq-spotlight to get to the new episode.

An image of Author BJ Fogg and the front cover of his new book "Tiny Habits: The Small Changes that Change Everything" for Dan Hill's EQ Spotlight newBooks network Podcast episode 65.

BJ Fogg founded the Behavior Design Lab at Stanford University. He teaches industry innovators and created the Tiny Habits Academy to help people around the world. He lives in Northern California and Maui.

Image of NewBooks Network logo and Dan HIll's EQ Spotlight podcast logo

Dan Hill, PhD, is the president of Sensory Logic, Inc. His latest books, available on Amazon are Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals and Blah, Blah, Blah: A Snarky Guide to Office Lingo.

Dan Hill, PhD, is the president of Sensory Logic, Inc. His latest books, available on Amazon are Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals and Blah, Blah, Blah: A Snarky Guide to Office Lingo.

Coping with Covid-19 Related Stress

University of Phoenix Quote "68% of Americans feel that everything is out of their control"

The number of Covid-19 cases is rising quickly again in America. If Donald Trump’s post-election shenanigans mean he’s serious about running for President again in four years, then it’s time to prepare for the political equivalent of Covid-24. No wonder so many Americans feel uneasy. 

Anxiety is rooted in a feeling that you’re not up to handling the circumstances you face. That sensation can trigger profound, prolonged sadness (depression) because your situation feels hopeless.

 Fortunately, the topic of my podcast this week involves seven habits people can foster to help them cope with adversity. Depending on your personality type and existing interests in life, you may gravitate to one or more of the following habits:

  • Three ways to make physical connections: by 1) exploring nature, 2) by having a household pet, and 3) by listening to your own body through breathing exercises like those yoga teaches.
  • Three ways to enhance your cognitive appreciation through: 4) enjoying the power of laughter, 5) music, and 6) stories. 
  • The final habit is 7) spiritual: using prayers and meditation to anchor in something you do control, your own values and sense of being. 

Rewiring Your Brain to Escape Stress & Anxiety

Released today: episode #28 of “Dan Hill’s EQ Spotlight,” featuring Christophe Morin, the author of The Serenity Code: How Brain Plasticity Helps You Live Without Stress, Anxiety and Depression (SAD)Listen to the clip below and click on the image to get to the new episode.

photo of author Christophe Morin and his book cover "The Serenity Code". The title to EQ Spotlight podcast "Rewiring Your Brain to Escape Stress & Anxiety"

Dr. Christophe Morinhas received multiple speaking, publishing, and research awards during his career. He holds an MBA from BGSU, and both a MA and a Ph.D. in Media Psychology from Fielding Graduate University. The episode focuses on three transformational steps: better understanding your personality and motivations, practicing self-love, and finally choosing among seven habits those that may best help sustain you and bring you more inner calm.

Dan Hill, PhD, is the president of Sensory Logic, Inc.