The correct answer to this week’s quiz is option A), Facebook. Per post, the recent compensation rate on Facebook was $250. By comparison, on average influencers get paid by sponsors $100 per post on Instagram and merely $20 per post on Twitter. The second-best monetary gain for influencers is in fact on YouTube, where a post typically earns them $200. In other words, trust has become a commodity, too. In Gordon Glenister’s new book, he aptly points out that companies have turned to influencers who possess more “street cred” and offer sponsors access to passionate niche audiences that make influences an appealing alternative to high-priced celebrities appearing in TV spots. Another way to think of the influencer phenomenon, however, is that in parallel to how companies now offer workers gigs rather than careers, here again the compensation levels are collapsing as companies try to earn (lost) trust on the cheap by associating themselves with up-and-coming social media stars.
Released today: episode #63 of my podcast series “Dan Hill’s EQ Spotlight,” featuring Gordon Glenister discussing Influencer Marketing Strategy: How to Create Successful Influencer Marketing. Click here to get to the new episode.
Gordon Glenister is the Global Head of Influencer Marketing for the Branded Content Marketing Association. Host of the Influence podcast, Glenister was previously the Director General of the British Promotional Merchandise Association for over a decade.
First, let’s clarify that prejudice is a consciously-held bias against others based on gender, race, religion, or other factors. As for our little quiz, “I” statements may work best in responding to people not even aware that they have a bias problem. The reason is that telling these people how their bias impacts you personally, as a victim of bias, increases their awareness, and makes them take responsibility for the bias rather than (falsely) attribute that bias to others. A “You” statement is a way to get bullies who are being mean-spirited and exercising power to back off – in very personal terms. You’re fighting power with the power that your response will have consequences for the bully in question. That leaves an “it” statement as your best tool in countering prejudice because you’re dealing with a fixed attitude, a bias or essentially, an unmovable object that must be called out objectively for what it is: a cancerous problem.
Released today: episode #52 of “Dan Hill’s EQ Spotlight,” featuring Kim Scott, the author of Just Work: Get Sh*t Done, Fast & Fearand her business partner, Trier Bryant. Check out the audio link below to get oriented or click here to get to the new episode.
Kim Scott and Trier Morgan co-founded the company Just Work to help organization and individuals crate more equitable workplaces. Scott was previously a CEO coach at Dropbox, Qualtrics, Twitter, and other tech companies. She’s been on the faculty at Apple University and led various teams at Google.