The correct answer to this week’s quiz is option A), Facebook. Per post, the recent compensation rate on Facebook was $250. By comparison, on average influencers get paid by sponsors $100 per post on Instagram and merely $20 per post on Twitter. The second-best monetary gain for influencers is in fact on YouTube, where a post typically earns them $200. In other words, trust has become a commodity, too. In Gordon Glenister’s new book, he aptly points out that companies have turned to influencers who possess more “street cred” and offer sponsors access to passionate niche audiences that make influences an appealing alternative to high-priced celebrities appearing in TV spots. Another way to think of the influencer phenomenon, however, is that in parallel to how companies now offer workers gigs rather than careers, here again the compensation levels are collapsing as companies try to earn (lost) trust on the cheap by associating themselves with up-and-coming social media stars.
Released today: episode #63 of my podcast series “Dan Hill’s EQ Spotlight,” featuring Gordon Glenister discussing Influencer Marketing Strategy: How to Create Successful Influencer Marketing. Click here to get to the new episode.
Gordon Glenister is the Global Head of Influencer Marketing for the Branded Content Marketing Association. Host of the Influence podcast, Glenister was previously the Director General of the British Promotional Merchandise Association for over a decade.
The correct answer to this week’s quiz is all of the above, A through C. It’s a trick question because advancing as well as protecting one’s career is a tricky proposition. It’s tempting to say A, competency, is the single most important quality to possess. After all, what’s more fundamental than can you do the job well? And yet, as a university department chair said to me in an interview years ago: “We know you’ll publish and be good in the classroom. What we want to know is can we stand to go to lunch with you for the next 20 or more years?” So in lots of ways, B, compatibility, can you get along with others, proves more decisive in one’s career. Finally, don’t underestimate option C, commitment. Sure, on day one you want to do the job well and get along with others. After three to five years into the job, however, when you’ve been disappointed by sundry developments within your department, can you still summon the energy to care? It’s hard to fake being excited to be there. They give Oscars in Hollywood for playing a role, but you may not be an A-list actor day in and day out.
Released today: episode #62 of my podcast series “Dan Hill’s EQ Spotlight,” featuring Gorick Ng discussing The Unspoken Rules: Secrets to Starting Your Career Off Right. Click here to get to the new episode.
Gorick Ng is a career adviser at Harvard College. He’s also managed new employees at the Boston Consulting Group, worked in investment banking at Credit Suisse, and been a researcher with the Managing the Future of Work project at Harvard Business School. Gorick’s book has been featured on “The Today Show,” CNBC, and in the New York Times, Wall Street Journal, and Fast Company.
The correct answer to this week’s quiz is option B. Nor is that the last of the eye-opening statistics contained in the new book by Adrian Gostick and Chester Elton. Workplace anxiety is estimated to cost America $40 billion a year in lost productivity, errors, and health-care costs. Add in stress in general and that number climbs to over $300 billion. What percentage of millennials have quit a job for mental health reasons? The answer is estimated to be over 50%. For Gen Z, the estimate is 75%. Finally, here’s the kicker. In a situation reminiscent of Joseph Heller’s famous, satirical novel about World War Two, Catch-22, 90% of employed adults report that they would be anxious about reporting their on-the-job anxiety to their bosses. In other words, welcome to the bureaucratic absurdity Heller’s characters encounter on a daily basis: “a problem for which the only solution is denied by a circumstance inherent in the problem” itself. A boss causing stress becomes the choke point for resolving that stress.
Adrian Gostick is ranked among the top ten global gurus in leadership and organizational culture. Chester Elton is ranked number two among organizational culture experts around the world and among the top ten in leadership and it shows in my interview in which he’s an exceptionally gracious guest.
The correct answer to this week’s quiz is answers A and C, though B is hardly out of the question. That conclusion comes courtesy of Melody Wilding, a self-described Sensitive Striver. What characterizes this type of person in Wilding’s estimation? Sensitive Strivers tend to be sensitive obviously; also thoughtful, responsible, vigilant and full of inner drive. They’re committed and kind-hearted, hence conscientious about the details and eager to get along with others. Their tendency to be “over-everything” can get them into trouble. In other words, they’re perfectionists who get burdened with more work than they or anybody could readily handle. Stress results. To overcome what Wilding calls the Honor Roll Hangover and subsequent burn-out, she suggests cutting your to-do list by 70%. A safer route is to ditch an all-or-nothing approach for something more modulated and realistic. If you can do that and keep your job, another way others might describe you is a Miracle Worker!
Melody Wilding has been named one of Business Insider’s “Most Innovative Coaches” with clients across a range of Fortune 500 companies. Her work has been featured in The New York Times, Oprah Magazine, Fast Company, The Washington Post, and elsewhere. She received her master’s degree in social work from Columbia University.
The correct answer to this week’s quiz is 15 slides, following the title slide. That number comes courtesy of Debi Kleiman, who’s seen it all; she’s witnessed over 1,000 pitches by the entrepreneurs of start-up companies based on her own business world experiences. Having been the Executive Director of the center for entrepreneurship at Babson College, the nation’s #1 school for entrepreneurship, Kleiman developed a pitch deck formula she calls the 4-H Framework: Headline, Heart, Head and Hope. A good pitch hits all four bases, and the pitch might be a home run if delivered well. Sadly, the odds don’t favor females, who receive a measly 2% of all venture funding despite owning 38% of all the businesses in America. No wonder Silicon Valley has also been called the Uncanny Valley, a reference to what it feels like to have to interact with uncaring robots!
Debi Kleiman is now the managing partner of The Upside Angels, investing in early-stage startups and providing strategic advisory services to founders. After her BS from Cornell University and her MBA from Harvard University, worked at Coca-Cola, Welch’s, Procter & Gamble, and Babson College before launching her own firm.
The correct answer to this week’s quiz is $1 billion, almost the entire budget for the EPA (which has been cut in half by Congress in recent years). Also, perhaps worth knowing, companies that caused the problem often avoid paying the clean-up costs: most often because offenders can’t be identified, no longer exist, or claim they can’t afford to contribute.
How do toxic waste sites compare to offices? Well, with over 25% of all bosses qualifying as bullies, and burn-out rates in various occupations running in the range of 50% or more, hazards abound. People’s lives feel contaminated by undue and/or uncompensated stress. Who’s to pay up? Just like taxpayers shouldn’t have to compensate for the ill-gotten gains of companies polluting our environment and using citizen’s taxes to finance Superfund clean-ups, why should stressed-out employees be left holding the bag? When will Vice Presidents, Directors and Managers have their pay and career advancements influenced by metrics such as the employee retention rate in their departments along with other metrics like the absenteeism rate vs. the company average, and an accounting of the degree to which the mental health needs of employees reach a chronic level?
Paula Davis JD, MAPP is the founder and CEO of the Stress & Resilience Institute, a training and consulting firm. She’s been featured in The New York Times, O (The Oprah Magazine), and The Washington Post; and she’s also a contributor to Forbes, Fast Company and Psychology Today.
The correct answer to this week’s quiz is number 3) because sales rose 8% compared to 2019 book sales. That’s the “good news,” as people were generally stuck at home while the pandemic raged. The bad news, if you’re a bookstore owner or employee, is that bookstore sales were down 23% versus 2019 given that they were either shuttered or often had limited operations. The bigger picture “bad news” for the book industry is that the percentage of people who read a book on a typical day has declined from 26% to 19% from 2003 to 2017. In comparison, TV / streamed viewing is an activity consuming 10x more of people’s time than cracking open a book. The fear that books may become less relevant in a world driven by TV et cetera was, Joanna Scott says, one of the underlying concerns motivating her latest book, a collection of short stories about the often blurry line between fact, fiction, and the fantasies that play in our heads.
Joanna Scott is the author of 12 books, including Arroganceand Various Antidotes, both PEN-Faulkner finalists, and The Manikin, a finalize for the Pulitzer Prize. Her awards include a MacArthur Fellowship and a Guggenheim Fellowship. She teaches at the University of Rochester.
Nelson Johnson is a retired New Jersey Superior Court Judge and the author of four previous books including Boardwalk Empire, which inspired the HBO series about Atlantic City.
In the book, The CEO Test, which executive “aced the exam”? I would vote for Jeff Lawson, the CEO of Twilio, a cloud communications platform company. Why? Lawson allows for very little daylight between Twilio’s espoused values and how the company actual operates. Here is how Lawson pulls off that feat:
First, the company’s values were formulated based on broad input from current employees, not just as an exercise controlled by the c-suite.
Second, those values are carried forward to future employees by being front and center during the hiring and onboarding processes. The “invention” question above is but one example, given the goal of ensuring every employee likewise has a “builder mentality,” which is one of Twilio’s core values.
Third, quarterly and annual employee awards, as well as all promotions, involve honoring employees who embody the company’s values. The converse is that violating those values is cause for the firing of even high-performing “culture felons.”
Adam Bryant is managing director of Merryck & Co, a leadership development and mentoring firm. Before that gig, Bryant was a journalist for 30 years, including at the New York Times where he authored the “Corner Office” column. In addition, he’s a frequent contributor on CNBC.
When the French abolitionist Edouard de Laboulaye and designer Frederic-Auguste Bartholdi unveiled their concept for the Statute of Liberty in 1871, the monument include a broken shackle at Liberty’s feet and a chain in her left hand. By 1886, however, the tide had turned. Jim Crow—and Jane Crow—laws were being cemented into place across the South. So a new version of the statute was dedicated instead, leaving black women bereft of their rightful place in the country’s iconography. Since 1886, has there been progress? Yes, but sometimes just barely. Why did black women working as domestic servants in the South join the Great Migration north? Often to escape the risk of rape in their masters’ homes. It’s been a long road forward to commanding figures like Kamala Harris and Serena Williams, among others, leading the charge.
Kali Gross is Acting Professor of African American Studies at Emory University. Her previous books include Hannah Mary Tabbs and the Disembodied Torso, winner of the 2017 Hurston/Wright Legacy Award in nonfiction.
My interview on Cynthia Farrell’s podcast “This Is How We Lead” aired this week. Check out “Emotions & Facial Coding in Leadership” by clicking on any of these links below:
Musical tourism in Memphis was a $4 billion annual industry prior to Covid-19 and is likely to be even bigger once the pandemic subsides. Memphis has seen such troubles before. Yellow fever epidemics after the Civil War caused wealthy whites to flee in large numbers, leaving the city open for the rise of the South’s first millionaire: an African-American businessman named Robert Church. The two local heroes on which the local music tourism depends, however, consist of W. C. Handy, the father of the blues; and Elvis Presley coming along 45 years later. It was in Sam Phillips’ legendary Sun Studios on a hot July evening in 1954 that Presley recorded “It’s All Right Mama” and rock and roll took off. For a decade starting in the 1960s, Memphis became the 3rd largest center for recording music in America. No wonder Dusty Springfield came to town to record Dusty in Memphis; you had to be there!
David Less has studied Memphis music for over 40 years, including work done for the National Endowment for the Humanities, the Smithsonian Institution, and the Gibson Guitar Foundation. He’s been published in Rolling Stone and DownBeat, among other places.
On May 7, 2021, Omnivore Recordings is releasing Boogie Shoes: Live on Beale Street. The CD/LP features Memphis legend Alex Chilton (The Box Tops, Big Star) backed by the Hi Rhythm Section that backed Al Green, Ike & Tina Turner and others. The liner notes come from David Less. To learn more, visit the OmnivoreRecordings.com web site.